Secret to success
I define success as the ability to have a dream, make it a goal (put a deadline on it) and achieve it. People seem to always be searching for the secret to success. Like it's some sort of treasure and that once you find it you will become successful as well.
Guess what, the secret to success has been analysed. It's been published, it's all over the internet. It's not a secret any more, it's common knowledge. People reference different keys to success all the time.
So then, the secret to success is not the secret itself, it's when the secret is executed. Only living the secret will make it work. But shh, don't tell anyone.
(Side note: in the above link, I agree with all except number 3. I don't believe in paying the price, I believe in enjoying the price. Thank you, Zig Ziglar, for this perspective.)